“The big idea: This litany of bankruptcy, humiliation, and obsolescence suggests that corporate debacles are 1 percent perspiration and 99 percent really dumb inspiration. Although executives blame failed strategies on bad luck or poor execution, the authors write, most are doomed by flawed assumptions at the inception: about complexity of integration, achievable economies of scale, purchasing power, and appeal to customers. The lesson? Companies must build rigorous tire kicking into their decision making — that is, if they ever brave another major decision after reading this book.”

Link to full review here.