• Endorsements

    An engaging guide to improve the quality of both bet the company decisions and everyday ones. Drawing insights from notable flawed decisions, Carroll and Mui identify practical steps to counter the forces of human nature, which are powerfully arrayed against rational analysis. — M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company

  • Buy the Book



  • Free Excerpts

    Introduction

    Chapter Two: Faulty Financial Engineeering Chapter Eleven: The Safety Net Audio Excerpts of Select Stories and Key Ideas

  • Free Autographed Bookplate

    Join our community and get an autographed bookplate. Spread the word with autographed books.

    • Speaking Engagements

    Paul Carroll and Chunka Mui are exclusively represented by the BrightSight Group, a premier speaker’s bureau. Please contact Les Tuerk at 1.609.924.3060 or via the BrightSight website.

    Leave a comment or send a note
    1. (required)
    2. (valid email required)
    4. (required)
    5. Send
    7. Captcha
     

    cforms contact form by delicious:days