• Endorsements

    Mui and Carroll have developed a methodology to keep your business healthy. Through extensive research on real-world companies, the authors have identified seven strategies that will likely make your business sick. Then they tell you, in a compelling and accessible way, how to avoid them like the plague. — Martin Nisenholtz, Senior Vice President, Digital Operations, The New York Times Company

  • Buy the Book

  • Free Excerpts

  • Free Autographed Bookplate

  • No company should launch a strategic initiative without an independent assessment of the effort. Internal stakeholders and outside constituents too often have a vested interest in the outcome, and a natural bias. An independent devil’s advocate review offers fresh perspectives and asks the tough questions that might otherwise never get asked. If done properly, an independent devil’s advocate review can ensure that uncertainties are appropriately exposed and risks properly managed. A review can also address design errors early, before problems mushroom.

    Interested in applying the research and recommendations in Billion-Dollar Lessons to stress test your company’s strategy?

    Learn more about the alliance of critical thinkers that we’ve assembled to provide this service. Visit us at the Devil’s Advocate Group website.

    Paul Carroll and Chunka Mui are exclusively represented by the BrightSight Group, a premier speaker’s bureau. Please contact Les Tuerk at 1.609.924.3060 or via the BrightSight website.

    Click on “Read More” to open a form you can use to contact Paul Carroll and Chunka Mui.

    If you feel others in your organization would benefit from reading Billion-Dollar Lessons, we’ve established a quantity discount schedule with 800CEORead, our recommended source for bulk orders. To make these copies a little more special, we’d be happy to send you autographed bookplates to place inside them.
    To make our lives manageable, this offer is [...]

    Autographed BookplateWe’ve established the Billion-Dollar Lessons Book Club at LinkedIn.com, the professional social networking site. Join in order to connect, network and converse with other professionals with an interest in the themes and ideas discussed in Billion-Dollar Lessons. Book club discussions are open only to members.

    In order to join, click on this invitation link.

    As a small token of appreciation, members can also get a free autographed bookplate for their copy of Billion-Dollar Lessons.