No company should launch a strategic initiative without an independent assessment of the effort. Internal stakeholders and outside constituents too often have a vested interest in the outcome, and a natural bias. An independent devil’s advocate review offers fresh perspectives and asks the tough questions that might otherwise never get asked. If done properly, an independent devil’s advocate review can ensure that uncertainties are appropriately exposed and risks properly managed. A review can also address design errors early, before problems mushroom.

Interested in applying the research and recommendations in Billion-Dollar Lessons to stress test your company’s strategy?

Learn more about the alliance of critical thinkers that we’ve assembled to provide this service. Visit us at the Devil’s Advocate Group website.

Email is the best way to contact the authors directly:

    Chunka Mui:
    Paul B. Carroll: