“A lot of huge business mistakes have been made over the years, and it sure makes sense to try not to reproduce the mistakes of others. Why not cash in on the tuition others have paid to be educated? There is a huge amount we can learn from these stories.”
“This book draws you in with engaging stories of smart, experienced leaders delivering spectacular failures. The insights and learning are essential for every modern manager and leader who wants to win in the 21st century.”
“Billion-Dollar Lessons provides a set of tough questions and ideas to help us avoid making big strategic mistakes. Perhaps the biggest question is whether we choose to learn from others’ mistakes.”
“Billion-Dollar Lessons provides an outstanding framework for creating positive dissent and asking the best questions. All leaders want to do great things; hopefully this book will help smart leaders to cast a critical eye on some of our great ideas and avoid hubris.”
“If you believe that history repeats itself, Billion-Dollar Lessons will help you avoid strategic mistakes made by well-respected business leaders in the past. Time and time again, companies execute the same flawed strategies. You can’t help but be reminded of the definition of insanity: doing the same thing but expecting different results.”
“Billion-Dollar Lessons rigorously analyzes the biggest failures of the past decades and delivers not only practical advice on what to avoid, but also invents the ‘devil’s advocate’ process – which you can implement to stop your own organization from happily going off a cliff.”
“Carroll and Mui have trumped conventional wisdom with two new ideas: to increase our odds of success, we need to study failure, and even the most intense focus on execution doesn’t deliver if you have a failing strategy. A must read for executives who intend to aggressively build their companies.”
“You’ll want to read this book more than once in order to assimilate both its insight into human behavior and the wisdom it offers to avoid costly mistakes of your own.”
